Friday, August 1, 2008

In Love with Pink Paislee and Cosmo Cricket

We have added two new brands to our line up... And I have to say, I couldn't be happier! The customer service provided by Rebecca at Pink Paislee and Lindsay at Cosmo Cricket is spectacular and indicative of the quality of their products. A little background...

A lot goes into putting products online, images need to be sized consistently. I may get images that are all different sizes, square and not e.g., 550x450 and 300x300. In the end, I need three images for each product: a large image (550x550 max), a medium (350x350 exactly), a small image (150x150).

Why? Well, if we use a 350x350 image as a thumbnail, the image will be fuzzy from being reduced AND the product thumbnails will take much longer to load! But hovering over the magnifying glass should show a larger image with enough detail to make a purchase decision. And if a closer look is needed, the product details page has a "product images {zoom}" tab with the largest image available. (We set the maximum size to 550, so the layout doesn't look weird on the page).

So, for each product, I must resize three images and associate them with the product (read: data entry). I also need to set up the product name. I include the brand and collection, product type (12x12 paper) for purposes of search engine optimization (SEO) and grouping like products together. Plus I add to the name, the actual name. So, for example, Cosmo Cricket has a item named "Happy Campers." That item on our site is "Cosmo Cricket - Mr. Campy - 12x12 Double-Sided Cardstock - Happy Campers" Long, I know.

I could go on and on about prices, product descriptions, setting up categories and relating products to each other, but I sense your forehead is about to hit the keyboard.

The point I am making here is, after the purchase of hundreds of products at CHA, I have a LOT to do. And companies like Pink Paislee and Cosmo Cricket that make it easier and faster by providing easy ways to get the data and images, by personally answering e-mails at lightning speed, make it so much easier and more fun! And I am looking forward to a long partnership with both of them! I hope you enjoy having their products at

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